How I Revolutionized Logicon's Visibility and Audience Reach through Website Copy, Blog Writing & Social Media Branding?
About Logicon
Logicon is a leading multinational company specializing in healthcare integrations, focused on data standardization and mobilization.
With a commitment to improving healthcare systems worldwide, Logicon provides innovative solutions that streamline the management and exchange of medical data. Their advanced integration platforms ensure seamless interoperability between diverse healthcare systems, enhancing efficiency and patient care.
Industry:
Healthcare Integrations
Services:
Content Creation
Business Type:
Enterprise
Build your idea:
Addressing Logicon's Need for Enhanced Market Visibility through Strategic Content Development
Despite its industry-leading solutions, Logicon struggled with visibility in a competitive market. To stand out, Logicon recognized the need for a diverse and robust content strategy.
This included crafting compelling website copy that clearly communicated their unique value proposition, producing insightful blog posts that addressed key industry challenges, and creating dynamic social media content to engage with a broader audience.

The result of the Logicon-Aleena partnership led to the creation that witnessed:
01. Content creation for different mediums
02. 99% Client Satisfactions
03. Collaboration with Founder & CEO

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My Process
1.
Conceptualization
Market understanding
User Intent & Audience
2.
Research
Content Gaps
Keyword Research
Important Resources
3.
Writing
Create Outline
Content Creation
4.
Proofread
Plagiarism Check
Fact & Figures Check
Language Check
Our Project Challenges
1.
Content Variety and Depth:
Producing website copy, blog posts, and social media content for more than four accounts, each covering a wide range of topics and content depths, proved to be a considerable challenge. It was essential that each piece delivered valuable insights, kept readers engaged, and complied with SEO best practices. This required careful planning and continuous research to keep the audience interested and improve Google rankings.
2.
Complex Niche:
Diving into the niche of healthcare integration posed significant challenges, demanding a deep understanding of complex systems and regulations. Crafting accurate and engaging content required extensive learning and adaptation to new terminologies and technologies. Balancing technical details with readability was crucial to effectively communicate insights. This process underscored the importance of continuous learning in producing relevant and impactful content.

The Results
The Results
39%
15%
47%

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Aleena has worked with some of the best innovative ideas and brands in the world across multiple industries.
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