Aleena Shahid

Content Partner

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Aleena Shahid

Content Partner

Let's Talk

How I Helped Sydney’s Fractional CTO and Leadership Mentor Expand His Digital Presence and Get Featured in LinkedIn News 2x through Content?

Expand Your Business

About Arthur

Arthur Feriotti is a visionary professional known for blending technical expertise with innovative problem-solving. With a strong foundation in data science and leadership, he excels at driving impactful projects that deliver measurable results.

Arthur’s work focuses on empowering teams, fostering collaboration, and leveraging data-driven strategies to address complex challenges.

Industry:

Tech

Services:

LinkedIn Ghostwriting, Website Content, Website Development

Business Type:

Mentorship

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Addressing Arthur's Need for Visibility through Strategic Content Creation

As Arthur Feriotti set out to establish himself as a leading mentor in the tech space, he recognized the challenge of standing out in a competitive market. With a wealth of knowledge to share but limited visibility, Arthur needed a way to showcase his expertise and connect with his target audience more effectively. 

Faced with the task of amplifying Arthur’s online presence and building trust with his audience, a strategic content creation plan was developed. The approach included designing visually compelling LinkedIn content to highlight his insights, success stories, and unique approach to mentorship.

Additionally, a professional landing page was created to showcase his mentorship program, emphasizing its value, benefits, and results through clear, engaging copy and testimonials.

Want to see how I shaped Arthur’s personal brand to be more engaging, clear, and memorable?

Take a peek

What does Arthur have to say about all of this?

I hired Aleena to manage my personal branding strategy and content creation for LinkedIn, and I couldn’t be happier with the results. I’d always wanted to share content on LinkedIn but struggled to figure out where to start, how to position myself effectively, or write engaging copy. On top of that, I just didn’t have the time to do it properly.

Aleena made the entire process easy with her structured approach and clear guidance. She helped me define my personal brand, craft compelling posts, and create a consistent presence on LinkedIn. Her ability to break down the steps and guide me through the process was invaluable.

What I appreciated most about working with Aleena was her responsiveness and professionalism. Whenever I had questions or needed adjustments, she was always quick to respond and provide support. She’s not only great at what she does but also a pleasure to deal with.

If you’re thinking about working with Aleena, do it! She’s a pro, super easy to work with, and somehow makes personal branding (and writing posts!) feel simple and even fun. You’ll wonder why you didn’t start sooner.
Arthur Feriotti
Arthur FeriottiData Scientist
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My Process

1.

Audience-Centric Content Design

Crafted visually engaging social posts showcasing his expertise and success stories.

2.

SEO-Optimized
Landing Page

Designed a conversion-focused page with clear program details, benefits, and testimonials.

3.

Consistent
Branding

Established a cohesive visual identity to build recognition and trust across platforms.

4.

Engagement-Driven Strategy

Focused on addressing audience pain points and fostering meaningful interactions.

Our Project Challenges

1.

Breaking Through the Noise:

With so many mentors vying for attention in the tech space, establishing Arthur as a standout required crafting content that not only showcased his unique expertise but also resonated deeply with his target audience.

I developed a content strategy centered around storytelling and audience needs. Through visually engaging posts and tailored messaging, Arthur’s unique insights and success stories were positioned to cut through the clutter and attract the right audience.

2.

Driving Conversions:

Building a landing page that seamlessly combined engaging visuals, clear messaging, and strong calls to action was essential to turn visitors into mentorship clients while maintaining an authentic tone that reflected Arthur’s personal brand.

I created a sleek, conversion-focused landing page that highlighted Arthur’s mentorship program’s value, including real testimonials, benefits, and a clear call-to-action, ensuring visitors could easily see why they should sign up.

3.

Maintaining Consistency Across Platforms:

Arthur’s online presence needed a cohesive brand identity to build trust and recognition, but his existing content lacked a unified look and feel.

I developed a consistent visual identity with branded graphics and templates, ensuring all content—from social posts to the landing page—aligned with Arthur’s professional image and messaging. This helped establish a polished, trustworthy presence across all platforms.

The Results

The Results

3,101%

Increase in LinkedIn impressions

5,510%

Increase in Members Reached

1,579%

Increase in LinkedIn engagement